Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It’s Already a Cult Obsession

'Elevator Music' is the by-product of Byredo and Off-White's collaborative concept opening in Paris this week. The concept is a touring installation that will combine art and music and a capsule collection that will include apparel, accessories, and of course, a fragrance line. The Cologne, Hand Cream, and Hair Perfume feature notes of midnight violet, bamboo, ambrette, and amir. The installation will launch in Paris and will then embark on a tour across the world.